Evaluating the Impact of Silicone Wristbands

The silicone bracelet craze started with Lance Armstrong, upon releasing his yellow “LIVESTRONG” wristbands. Today, countless people all around the globe have uncovered a new and highly effective way of supporting their favorite causes. Silicone wristbands come in almost every color one can imagine, with each kind playing its part in raising awareness about numerous causes and diseases.

Silicone Wristbands

Fashionable Fad

Even though charity wristbands have become quite popular, it is very difficult to sustain the argument that they are the apex of fashion. The cachet factor notwithstanding, it is critical to have in mind that their construction is of rubber. Not very many consumers are opting to put on their awareness bracelets to their usual events. It does not imply however that wristbands have become ufashionable to wear. These accessories are very much a fashionable fad to many, with many individuals embracing them with enthusiasm for short time-intervals alone. Many people have undoubtedly embraced silicone bracelets with enthusiasm.

From Fad to Mainstay

Undertaking simple market evaluation reveals some dichotomy within the industry of silicone wristbands. Retail sales are starting to lag, but manufacturers are making silicone bracelets now in bulky quantities, which could go on for an untold time-frame. The shortlived nature of these promotional accessories is fading slowly but surely. This event is giving way to a new, effective as well as affordable mainstay – the custom silicone wristband. Bracelets of silicone have proven themselves already as effective tools for fundraising. You can even make your own silicone wristbands, which are proving to be even more effective tools at targeting a host of smaller causes.

Adoption by Large Marketing Players

As well, silicone armbands they are making headway into trade shows and corporate promotions. Large corporations, small non-profit organizations and many other promotional entities are choosing custom silicone bracelets as their ideal tool for spreading their unique messages. It could be promoting their different brands, announcing the arrival of new products or in certain cases even the opening of entirely new business entities. Custom rubber bracelets will probably remain in use for a long time to come. They are in essence more than just elementary promotional or fundraising items. They could be somewhat equated to walking billboards. The nature of humans by tradition is to share anything they receive free of charge with those they meet on their way at one time or another. It follows that many people do end up sharing the meaning and message of their custom silicone bracelets. This leads them to support whatever cause the wristbands promote, whether a local sports team, favorite small charity and church youth group, among others. See more at Wristband Monkey.

The ultimate assessment is that custom silicone wristbands will most likely remain a strategic promotional tool for various kinds of organizations, small or large. These inexpensive accessories are highly effective tools for marketing, which put a unique twist on viral marketing and word-of-mouth advertising. Organizations are starting to recognize the cost-efficiency of silicone armbands in reaching large numbers of their prospects and prioritizing more on the customized bracelet in their advertising endeavors.

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